Appearance of Log Design on different mediums

Increasingly these days, business logo design has also to take account of how the desired image will come across by a computer monitor. Something that work well on paper may not suit the internet, which is fast becoming one of the most important way to communicate business ideals and promote a company or its products. Some fonts or images do not look good on monitor and colors can vary largely depending on the type of monitor used. Using bright contrast colors might look good in print but will often not work at all online.