Size and complexity is also dictated by the media you intend to use. A logo that looks good on a letterhead or business card may not work when it’s enlarged to a poster, sign-written on your van or on a bus side panel. One of the most important elements of designing a logo then is that it can translate to other media and still come across well. Compiling a literature hierarchy or planning out all the potential uses of the device is equally important in order to see how logo examples will work across a variety of media, substrates and environments.
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